Let’s face it, how well much do you really know about what you’re putting on your face day-in, day-out?

When it comes to premium skincare it’s best to start with the basics. The foundation for an excellent skincare routine is active, skin-loving ingredients.

A - Alpha Hydroxy Acid

An organic, exfoliating acid that accelerates skin cell turnover, rejuvenating the skin’s surface. AHA’s including lactic and glycolic acid are commonly used in anti-acne skincare to unclog pores and improve skin texture. Salicylic acid (BHA) works in the same way to remove dead skin cells.

B - Vitamin B3

Also known as Niacin or Niacinamide, works to stimulate circulation in the skin - preventing moisture loss. Excellent in treating post acne hyperpigmentation as well as uneven skin tone, fine lines and breakouts. Old, young, acne-prone or ageing - Vitamin B3 is your hero ingredient!

C - Vitamin C

Clinically proven to reverse the signs of ageing including fine lines, pigmentation and dullness. It’s an absolute must have for healthy, vibrant skin. In fact, the whole ASI Pure Potent-C range harnesses its powers for skincare with a real zing! Vitamin C is an powerful antioxidant which encourages tissue growth and repair as well as collagen production.

D- Diet

A diet rich in essential vitamins and minerals is vital for healthy cell function and gorgeous glowing skin. Reach for foods high in Vitamins A, E and C plus Essential Fatty Acids (EFAs) found in dark leafy green vegetables, fish and fresh fruit to see the benefits! Boosting your diet with quality vitamin supplements will fill in the gaps of your modern diet so you’re guaranteed to get that healthy skin glow!

E - Essential Oils

Be not afraid of the facial oil! Strong anti-inflammatory properties of essential oils from guava and cucumber reduces redness and irritation. Essential oils are also fantastic for rehydrating dry skin types and slowing down the ageing process (yay!). All skins can benefit from a little oil in their life!

F- Facials

Who doesn’t love a good facial? Seriously! Who? A relaxing, rejuvenating facial once a month from professional skin therapist will target your skin concerns and provide you with maximum results. A quality facial will revive your skin, fixing any pesky problems plus it’s super relaxing - perfect for a little R and R!

G - Glycerine

An oldie but a goodie. Glycerine is found in many skincare products due to its humectant (water binding and attracting) properties. Hello hydration! Glycerine is a wonder ingredient helping skin to maintain healthy PH levels and slowing down elastin breakdown (i.e. firmer skin!).

H - Hair Free

Gorgeous, hair free limbs… it’s our thing! At Believe in Beautiful we know there’s nothing better than silky smooth, hair-free bodies. From Brows to Brazilian, we’re your go-to for professional results without the fuss. Why not invest in your skin with a course of IPL Permanent Hair Reduction treatments and get smooth - for good.

I - IPL Skin Rejuvenation

An excellent Advanced Skin Treatment targeted at banishing pigmentation, fine lines and blemishes. IPL (Intense Pulsed Light) Therapy works by breaking down excess melanin in the skin and promoting collagen production in the epidermis. Perfect for lightening and brightening ageing skins and clearing up pesky pigmentation!

J - Juvae

Need a little extra love? Juvae supply our salons with professional cosmetic fillers and anti-wrinkle injections for a flawless, natural look. If you need a little extra TLC in your anti-ageing routine, look no further than the absolutely amazing team at Juvae. Bookings are essential. P.s. We’re in love their ‘Love Your Lips’ for a perfectly plush pout!

K - Kardashian Lashes

Okay, so we’re at a loss with this letter! However, if you’re in need of gorgeous, luscious lashes (a la your favourite Kardashian sister), then look no further than some celebrity approved Eyelash Extensions. For an extra glamorous look, how about going all the way with some Deluxe Eyelash Extensions (more lashes are applied for full on impact). Expertly applied, you can get the Hollywood look for up to 4 weeks!

S - Sodium Hyaluronate

The ultimate hydrator! Like a tall glass of water for the skin! Rehydrates on a cellular level to relieve tight, dry skin. Sodium Hyaluronate holds more water than any other natural substance and can hold 1,000 times its weight in water- wow! Sodium Hyaluronate naturally appears in the skin so when applied topically, your skin will drink it up - plumping, hydrating and flooding the cells with hydration. Note: this ingredient is found in ASI’s Pure Hydration Plus!

Many skincare products contain fillers and preservatives, minimizing the efficacy of the active ingredients. When shopping around for skin care products - always (and we mean always) look at the ingredients! The Australian Skin Institute’s Pure Potent-C range has been developed without preservatives, fillers or perfumes to deliver maximum results.

If you’d like the rest of the alphabet or to know more about excellent skin ingredients, call one of our salons for a complementary skin consultation and find out which ingredients will work wonders on you skin!